The way that you design and format your brochure will ultimately depend upon your objectives, but there are some basic guidelines that are always followed in brochure and flyer design. The first is to designate your target audience. Who are your customers? What will they respond to? A good brochure will be professionally written and carefully designed. Brochures are more than just a fancy take home decoration courtesy of your company. A well-designed brochure needs to be able to sell people on the products and services you offer.
